When a measure becomes a target...

The saying “When a measure becomes a target, it ceases to be a good measure” applies very well to software development. If you’re trying to measure output / quality in software development using any simple measure you’re doing it wrong.

Measuring lines of code? Expect verbose code...
Measuring tickets closed? Expect smaller tickets…
Measuring features completed? Expect a drop in quality...

Pushing harder on these metrics when the going gets tough is only going to lead to developers gaming the metric, consciously or unconsciously.

The golden rule? 

Build a team you can trust... and trust them.

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